COMPETITION, OPPORTUNITIES AND CHALLENGES IN A CHANGING SECTOR

The Guardian Future of Higher Education 2012

COMPETITION, OPPORTUNITIES AND CHALLENGES IN A CHANGING SECTOR

20 March 2012, Prospero House

Join senior leaders to clarify policy, debate and shape strategy and rise to the challenges faced at a time of transformation. The Future of Higher Education summit has been designed for those actively involved in the strategic shape, structure and delivery of higher education and provides opportunities for networking, challenging discussions and strategic debates.

Register online at http://www.guardian.co.uk/higher-education

HEERA are happy to announce that the Effective Marketing in Higher Education conference will take place on Tuesday 18th October 2011 in Central London.

HEERA is a partner on this conference organised by Neil Stewart Associates (NSA). HEERA members receive a special discounted rate of £299 plus VAT – a saving of £90.00 per person.  Can you please use this link http://www.neilstewartassociates.com/jb310/heera to ensure that your land on the correct registration page to get the special rate.

Join senior leaders and experts in student recruitment and marketing for an insightful conference to help you focus your strategy and stand out in a competitive international education market. 

Speakers include:

Rosemary Stamp, Director, Stamp Consulting Ltd
Liam Burns, President, National Union of Students
Gretchen C Dobson, Senior Associate Director, Domestic and International Programs,
Tufts University, Massachusetts, USA
Wes Streeting, Chief Executive, Helena Kennedy Foundation; Co-Chair, Student Finance Communications Task Force 
Garry Smith, Commercial Director, Nottingham Trent University
Professor Janice Kay, Senior Deputy Vice-Chancellor (Education), University of Exeter;
Chair, 1994 Group Student Experience Policy Group
Rob Behrens, Independent Adjudicator and Chief Executive, Office of the Independent Adjudicator for Higher Education
Peter Allen, Marketing Director, University of Derby
Alistair Jarvis, Director of Communications and Marketing, University of Birmingham
Rachel Sandison, Head of Marketing, Alumni and Student Recruitment, University of Aberdeen
Michael Lavery, Director of Communications, Durham University
Kyla Steenhart, Associate Director, Higher Education
Mia Lorenz, Associate Director, OpinionPanel Research

See the full speaker list here

View the full agenda here

Visit the HEERA discount registration page http://www.neilstewartassociates.com/jb310/heera

The CIPR Education and Skills Group is delighted to invite you to Emulating Excellence – a day devoted to learning from award-winning campaigns.

Drawing on case studies from higher and further education this session will give you the inside track on some of the very best recent communications campaigns with the emphasis on reputation enhancement; stakeholder engagement; international; internal; and social media. Find out more.

Cost: CIPR members £65 + VAT. HEERA, Association of Colleges, UUK and EMPRA members £70 + VAT. Non-members £75 + VAT

Please note: this event counts as 10 CPD points for CIPR members.

Book online or if you wish to be invoiced contact: janeshaw@talktalk.net

CIPR Education and Skills Sector Group

Over 40 delagates attended the annual HEERA Training Day, which gives those who have recently taken up their roles in Higher Education External Relations a stronger understanding of the departments they will work most closely with by joining experts in the fields of Marketing, PR & Communications and Alumni & Development and co-workers in the profession for a day of presentations and workshops.

Many thanks to all of those that came; we hope you enjoyed the day! HEERA members can view the PowerPoint presentations from the day:

Overview of Current Issues and Challenges for External Relations Professionals in HEIs (PDF, 811KB, opens in new window) – Ivor Lawrence, Director of Marketing, Sheffield Hallam University

PR & Communications (PDF, 2.04MB, opens in new window)- Ann Bruni, PR Manager, University of Herfordshire

Message Development (PDF, 0.99MB, opens in new window)- Ann Bruni, PR Manager, University of Herfordshire

Marketing (PDF, 5.19MB, opens in new window) - Matt Smith, Marketing Manager, University of Liverpool

Alumni & Development (PDF, 1.28MB, opens in new window) – Claire O’Sullivan, Head of Alumni Relations, University of Birmingham

www.neilstewartassociates.com/jb301

Bringing together senior leaders in Higher Education responsible for international partnerships and student exchange this conference, supported by HEERA, will explain how international student exchange programs can lead to new models of revenue generation and build the reputation of a UK HEI.  With low cost airlines making travel affordable, reasonably priced and purpose-built student accommodation and a resulting degree that can add genuine value to a student’s career, universities like Maastricht will become serious competitors to UK institutions.  How can universities in England and Wales prepare for a possible exodus of talented students? How encouraging international mobility and student exchange can lead to an alternative revenue stream? How the reputation, quality and perception can improve by attracting and retaining students with international experience?

HEERA has secured a 10% discount for it members. To book you place visit www.neilstewartassociates.com/jb301 and quote reference HEERA01

Four inspiring speakers from diverse backgrounds joined us at the School of Oriental and African Studies, University of London on the 8th December to share their insights into delivering difficult news and turning it into a catalyst for significant organisational improvement. HEERA members can view the presentations from the day:

Tony Quinlan – Why fabulous research isn’t enough (PDF, 1.37 MB, opens in new window)

Stephen Bairfelt – Delivering bad news and driving action in customer satisfaction surveys (PDF, 226 KB, opens in new window)

John Nelson – Market Research used to solve real problems, improve customer satisfaction, output quality and financial results (PDF, 1.23 MB, opens in new window)