HEERA Training Day

Friday 8 October 2010
Woburn House, UUK Office, Central London

The HEERA Training Day is held annually and gives those who are new to Higher Education External Relations the opportunity to develop a stronger understanding of how Marketing, PR & Communications, and Alumni & Development work within the HE environment.

At the Training Day four speakers from across the sector will provide an insight into their area of expertise for delegates to gain an overview of the function of External Relations and an understanding of how the different elements fit together.

This is an excellent day-long course for managers to use as part of their induction for new staff, whether from an HE background or not. The day also provides an ideal opportunity for networking and forming professional contacts with other External Relations staff.

Agenda:

10.30am
Arrival, Registration and Refreshments
11.00am
Welcome
11.05am
Ice Breakers

Amanda Brook, Evidence Consulting and former Director of Marketing at University of Exeter
11.20am
Overview of Current Issues and Challenges for External Relations Professionals in HEIs

Amanda Brook, Evidence Consulting and former Director of Marketing at University of Exeter
11.45am
Break
11.50am
Alumni & Development

Craig Pollard, Director of Development, School of Oriental and African Studies, University of London
12.30pm
Lunch
1.15pm
Marketing

Richard Taylor, Director of Marketing, University of Leicester
1.55pm
Break
2.00pm
PR & Communications

Emma Leech, Director of Communications & Marketing, University of Nottingham
2.40pm
Refreshments
3.00pm
Scenario Workshops for Alumni & Development, Marketing, and PR & Communications, lead by each speaker
3.50pm
Summary
4.00pm
Close

Cost:
£95 for staff from member institutions
£195 for staff from non-member institutions

Cost includes lunch and refreshments

Venue:
Woburn House Conference Centre, London, WC1H 9HQ

MAP

Nearest Tube: King’s Cross St Pancras (10 min walk); Euston (5 min walk)

Bookings:
To book your place please use our online booking form at: www.heera.ac.uk/trainingform10.htm

Further Information:
For further information contact E: admin@heera.ac.uk