COMPETITION, OPPORTUNITIES AND CHALLENGES IN A CHANGING SECTOR

The Guardian Future of Higher Education 2012

COMPETITION, OPPORTUNITIES AND CHALLENGES IN A CHANGING SECTOR

20 March 2012, Prospero House

Join senior leaders to clarify policy, debate and shape strategy and rise to the challenges faced at a time of transformation. The Future of Higher Education summit has been designed for those actively involved in the strategic shape, structure and delivery of higher education and provides opportunities for networking, challenging discussions and strategic debates.

Register online at http://www.guardian.co.uk/higher-education

NOTICE OF ANNUAL GENERAL MEETING

Notice is hereby given that the Annual General Meeting of the Higher Education External Relations Association (HEERA) will be held on:

Friday 9th December 2011, 11am-1pm

To be held in 5th floor meeting room, National Union of Journalists (NUJ) Building, Headland House, 308-312 Gray’s Inn Road

LONDON WC1X 8DP for the following purposes:

Ordinary Resolutions

To consider and, if thought fit, to pass the following resolutions which will be proposed as Ordinary Resolutions:

To receive the Chairman’s Report, Treasurers Report and the accounts of the Company for the year ended 31 December 2010, together with the reports thereon of the Executive Committee and Auditors.

To consider the re-appointment of Auditors of the Company until the conclusion of the next general meeting of the Company at which accounts are laid before the members.

To consider elections to HEERA Executive Committee from the nominations received.

Any other business

To transact any other business permissible under the rules of HEERA.

By order of the board

Steve Allmark, HEERA Company Secretary

18 October 2011

HEERA are happy to announce that the Effective Marketing in Higher Education conference will take place on Tuesday 18th October 2011 in Central London.

HEERA is a partner on this conference organised by Neil Stewart Associates (NSA). HEERA members receive a special discounted rate of £299 plus VAT – a saving of £90.00 per person.  Can you please use this link http://www.neilstewartassociates.com/jb310/heera to ensure that your land on the correct registration page to get the special rate.

Join senior leaders and experts in student recruitment and marketing for an insightful conference to help you focus your strategy and stand out in a competitive international education market. 

Speakers include:

Rosemary Stamp, Director, Stamp Consulting Ltd
Liam Burns, President, National Union of Students
Gretchen C Dobson, Senior Associate Director, Domestic and International Programs,
Tufts University, Massachusetts, USA
Wes Streeting, Chief Executive, Helena Kennedy Foundation; Co-Chair, Student Finance Communications Task Force 
Garry Smith, Commercial Director, Nottingham Trent University
Professor Janice Kay, Senior Deputy Vice-Chancellor (Education), University of Exeter;
Chair, 1994 Group Student Experience Policy Group
Rob Behrens, Independent Adjudicator and Chief Executive, Office of the Independent Adjudicator for Higher Education
Peter Allen, Marketing Director, University of Derby
Alistair Jarvis, Director of Communications and Marketing, University of Birmingham
Rachel Sandison, Head of Marketing, Alumni and Student Recruitment, University of Aberdeen
Michael Lavery, Director of Communications, Durham University
Kyla Steenhart, Associate Director, Higher Education
Mia Lorenz, Associate Director, OpinionPanel Research

See the full speaker list here

View the full agenda here

Visit the HEERA discount registration page http://www.neilstewartassociates.com/jb310/heera

The CIPR Education and Skills Group is delighted to invite you to Emulating Excellence – a day devoted to learning from award-winning campaigns.

Drawing on case studies from higher and further education this session will give you the inside track on some of the very best recent communications campaigns with the emphasis on reputation enhancement; stakeholder engagement; international; internal; and social media. Find out more.

Cost: CIPR members £65 + VAT. HEERA, Association of Colleges, UUK and EMPRA members £70 + VAT. Non-members £75 + VAT

Please note: this event counts as 10 CPD points for CIPR members.

Book online or if you wish to be invoiced contact: janeshaw@talktalk.net

CIPR Education and Skills Sector Group

Over 40 delagates attended the annual HEERA Training Day, which gives those who have recently taken up their roles in Higher Education External Relations a stronger understanding of the departments they will work most closely with by joining experts in the fields of Marketing, PR & Communications and Alumni & Development and co-workers in the profession for a day of presentations and workshops.

Many thanks to all of those that came; we hope you enjoyed the day! HEERA members can view the PowerPoint presentations from the day:

Overview of Current Issues and Challenges for External Relations Professionals in HEIs (PDF, 811KB, opens in new window) – Ivor Lawrence, Director of Marketing, Sheffield Hallam University

PR & Communications (PDF, 2.04MB, opens in new window)- Ann Bruni, PR Manager, University of Herfordshire

Message Development (PDF, 0.99MB, opens in new window)- Ann Bruni, PR Manager, University of Herfordshire

Marketing (PDF, 5.19MB, opens in new window) - Matt Smith, Marketing Manager, University of Liverpool

Alumni & Development (PDF, 1.28MB, opens in new window) – Claire O’Sullivan, Head of Alumni Relations, University of Birmingham

Wash-up meeting

Please let me know if you would like to attend our wash-up meeting at Universities UK’s offices in central London, WC1H 9HQ. The meeting is taking place on Thursday 30 June from 14.30 – 16.00. I need to get an idea of numbers so would be grateful if you could let me know if you’re coming by Monday 27 June.

Survey

We have also just launched a short online anonymous survey on Universities Week 2011. I’d be really grateful if you would consider taking part as we will be using the results to inform future campaigns activity at UUK, such as Universities Week:

https://www.surveymonkey.com/s/UniversitiesWeekSurvey

If you would like to discuss any aspect of the campaign with me on the phone or if you have any general queries, please not hesitate to contact me further.

Highlights from the week

If you have any photos or videos from your Universities Week events and activities, please email sally.scott@universitiesuk.ac.uk. We are hoping to create a highlight page on the Universities Week website shortly.

Thank you once again.

Best wishes,
Ian Morton
UUK

New Universities Week website to be launched in April 2011

Download the case study request forms for Big Ideas for Future, Big Ideas for Business and the FactShare Generator

This forum is aimed at communications, marketing, alumni relations and fundraising/development professionals who are involved in managing publications. Join us to understand the principles and good practice behind producing a great magazine and benefit from the opportunity to address key issues, share skills and think professionally about the role of the magazine in your communications. Discuss how we maintain the value of printed communications when the whole world is going online.

Visit the CASE website to register online. This seminar may be of interest to staff at your institution, please forward this on to colleagues who will benefit from attending. 

www.neilstewartassociates.com/jb301

Bringing together senior leaders in Higher Education responsible for international partnerships and student exchange this conference, supported by HEERA, will explain how international student exchange programs can lead to new models of revenue generation and build the reputation of a UK HEI.  With low cost airlines making travel affordable, reasonably priced and purpose-built student accommodation and a resulting degree that can add genuine value to a student’s career, universities like Maastricht will become serious competitors to UK institutions.  How can universities in England and Wales prepare for a possible exodus of talented students? How encouraging international mobility and student exchange can lead to an alternative revenue stream? How the reputation, quality and perception can improve by attracting and retaining students with international experience?

HEERA has secured a 10% discount for it members. To book you place visit www.neilstewartassociates.com/jb301 and quote reference HEERA01